ManpowerGroup ManpowerGroup
  • Алматы Алматы Алматы
  • Полный рабочий день

Brand Executive

2019-11-04 08:50:00

04 ноября 2019, 08:50


  • Portfolio management
  • Lead development of strategic portfolio choices in line with unit strategy and and global OGSMs in CEAB region, set up KPIs and ensuring outstanding implementation of the strategy for relevant brands
  • Lead brand reviews in CEAB region to feed into SOP+ cycle reviews
  • Build consumer and customer relevance via multiple activations at maximum reach points triggering conversion
  • Allocate budget across brand
  • Manage delivery of brand calendar against aligned set of KPIs, initiative corrective actions if needed
  • Oversee and recommend portfolio pricing strategy for brand
  • Define strategic choices for each brand to drive category growth and win in competition including relevant portfolio, pricing, channel choices and identify needs of the brand
  • Identify and capture market, competitors and consumer insights that provide foundation for marketing strategy and channel management. Lead and monitor the initiation of the necessary market research with CMI team.


  • High education
  • English Advanced
  • Min 2 years experience in marketing function in FMCG companies


  • Leadership
  • Problem Solving
  • Strategic Agility
  • Motivating Others
  • Conflict Management
  • Functional Technical Skills
  • Priority Setting
  • Drive for Results
  • Functional & Technical Skills
  • Media Planning
  • Analytical Skills: turning data into insights
  • Create compelling strategies and plans

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