ManpowerGroup ManpowerGroup
  • Москва Москва Москва
  • Полный рабочий день

Head of strategic marketing

2021-06-04 15:05:18

04 июня 2021, 15:05

Duties :

  • Marketing strategy development and implementation
  • Marketing activities planning and budgeting on a year / quarter basis. Ensuring KPIs are achieved with allocated budget
  • Research and strategy development on target customer segments, adjacent users
  • Ensuring alignment and adjustment where appropriate long-term company strategy, with a focus on marketing
  • Building end-to-end analytics to monitor and optimize all marketing KPIs and metrics: Ongoing optimization and final results evaluation
  • Leading marketing strategy and programs with the focus on acquiring and retaining new customers through the management of all online and offline marketing programs and deep analytics
  • Trend identification, marketing campaign research and analytics
  • Developing and implementing customer-bringing strategies: brand audits of the company's advertising tools based on close cooperation with CMO/ Advertising agenciest

Requirements :

  • Work experience: 5+ years within strategic marketing department of a corporation, consulting firm or similar
  • Strong skills of strategic marketing planning and communications
  • Comprehensive knowledge of tools and methodologies in market research, consumer behavior, sales analytics and marketing
  • Proven skills of in-depth marketing project work, understanding fundamentals of media planning

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