Вакансии

ManpowerGroup ManpowerGroup
  • Москва Москва Москва
  • Полный рабочий день

Digital Marketing Manager

2020-12-06 23:51:31

06 декабря 2020, 23:51

Responsibilities:

  • Digital Marketing Strategy
  • Build & plan the overall digital marketing strategy for the region in the alignment with HQ digital marketing strategy.
  • Implement the strategy for the region with special focus on innovative and volume forming products.

Social Media

  • Implementation of social media strategy in relevant social media networks (Facebook, Instagram, Youtube, Vk.com).
  • Localization and implementation of editorial calendar and power launches from HQ.
  • Ensuring a close coordination of community management with customer service and appropriate platform implementation.
  • Ensuring best in class approach to social media communication and application of innovative and most effective methods.
  • Build and implement strategy on working with influencers.

Website

  • Monitor up-to-date state of website.
  • Support of landing pages localization.
  • Creation of local landing pages in case of neccessity.
  • DTC (direct to customer) model implementation.

SEA

  • Coordination of agency on SEA campaigns.
  • Implementation of special SEA campaigns in collaboration with agencies.

SEO

  • Implement SEO strategy on the website.
  • Localize rich texts and other materials in accordance to SEO strategy in cooperation with the agency.

Community management
• Build and implement community management strategy

Activations with E-partners
• Build and implement online activations for focus products and innovations.
• Coordination of creative campaigns planning and implementation.
• Special projects on online activations creation and implementation.

Content
• Content syndication tool start and support.
• Content creation and localization in case of necessity.

Digital transformation
• Knowledge sharing within RU/CA/CAU team.

Requirements:

  • Higher education
  • Experience working in digital marketing in western companies or digital adverting agencies 3 years minimum preferable
  • Fluent English language

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