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Brand Manager

2019-02-22 13:47:03

22 февраля 2019, 13:47

Main duties:

  • To define and agree the bottom-up KPIs to reach annual goals: distribution plans by channel, by account, CatMan, HIA agreements

  • To propose volumes, pricing policies, A&P spend to develop brand plans and propose revisions together with the distributor

  • To be able to track the A&P budget allocated in the brand plans, to monitor and to report spending’s on regular basis

  • To agree shipment forecasts with the distributor

  • To agree B2B/B2C programs with the distributor

  • To implement the Brand Plans with excellent execution

  • To maximize the A&P budget and reach targeted ROI

  • To be responsible for promotional development (objective setting, implementation and post-evaluation)

  • To support the distributor in communication initiatives

  • To work with PR to agree objectives and develop plans

  • To manage external agencies together with the distributor

  • To run edutainment programs

  • To develop research programs

  • To participate, monitor and evaluate key programs with recommendations for future action

  • To monitor the competition

  • To be able to implement and monitor any Digital tool or programs

  • Higher Education;

  • Not less than 3 years’ experience in relevant area (preferable in FMCG/ Alcohol company);

  • English – Fluent

  • Local language – Native/ Advanced

  • Luxury/Premium Marketing/Selling

  • Readiness to reloce to Uzbekistan

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