A global study of nearly 14,000 job seekers shows a shift in the balance of power from employer to candidate – today’s job seekers have more information than ever about a company and a position at early stages of the job search process. This is according to new research from ManpowerGroup Solutions, the world’s largest RPO provider, part of ManpowerGroup. In The Rise of the Well-Informed Candidate, ManpowerGroup Solutions shares strategies and tactics for companies to attract top talent in the information age.
Knowing what matters most to today’s job seekers, ManpowerGroup Solutions provides practical advice for companies so they can attract the best candidates:
- Reach the right talent where they are. Candidates consider company websites to be the number one source of information. Employers must recognize the importance of the content on their website and the potential of their HR portals to build employer brand and increase access to the information candidates are seeking.
- Be open to new conversations and new ways of having them.This includes more transparency around compensation.
- Monitor the buzz. It is important for organizations to understand how they are being talked about and perceived on channels they do not own – like social media and employer review sites like Glassdoor. While control is limited, there is always an ability to respond and often, educate.
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